About Red Bull Red Bull Energy Drink was founded by Dietrich Mateschitz in 1984 and was first introduced in the Austrian market in 1987 before starting international distribution five years later. Today, Red Bull can be found in more than 150 countries worldwide. Red Bull is made for moments of increased physical and mental stress and is designed to improve endurance, alertness, concentration and reaction speed. For more information, go to www.RedBullUSA.com.
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